Fortrove News

All of the up-and-coming designers in fine jewelry have now been given a great opportunity from Zales, who is now starting its first Designer Spotlight Program. The fine jewelry brand is looking to have any approved designer's work put directly on the website ( Another intention is to bring other artists from a diverse array of backgrounds forward in the industry, hoping to amplify their creative voices. August 4th is the submission date for applications.

According to a statement given by Jamie Singleton, President of Zales, Kay Jewelers and Peoples, "The pandemic is challenging all businesses - especially emerging fine jewelry designers with incredible talent. With our Designer Spotlight Program, we hope to cast a wide net and bring more diversity into the jewelry business. We want to give these visionaries an opportunity to grow their brand using our successful digital platform as their launching pad. We believe Zales is the perfect fit for this initiative because our customer is a bold statement maker who plays with style and craves new finds to create their look. Our customers are like diamonds – fiercely individual, and we want to help them celebrate their personal style with trend-right items from a diverse array of designers."

The application process is as follows:

  • To apply for this amazing opportunity and see the full terms and conditions, please visit and head to Designer Spotlight Entry. The application period is open now through August 4th.
  • Applicants are welcome to share their portfolio and a short story that describes experiences that have inspired their designs.
  • Applicants are also required to abide by eligibility requirements, including being able to validate original sources of precious metals, gemstones and diamonds and verify manufacturers or producers. All designs must also be created by the applicant and cannot infringe on the Intellectual Property Rights of another person or party.

About Zales The Diamond Store®

Zales The Diamond Store® is a leading brand name in fine jewelry retailing. Zales is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry. Signet Jewelers operates over 3,300 stores. 

Information originally sourced from Stockhouse.