Fortrove News

Zales has recently announced their exclusive deal with Serena Williams Jewelry, the eponymous brand of the tennis star, and 23-time Grand Slam winner and entrepreneur, Serena Williams. The renowned diamond store will exclusively carry pieces from the Serena Williams brand in the United States. The line will include new and modern designs as well, which will certainly entice the consumer of today to have a look and gaze in awe. As of August 24th, 2021, the partnership has commenced and customers may have their pick of Serena Williams pieces in any Zales store.

"We are extremely excited to work with Serena Williams. She's truly an inspiration and an icon," says Jamie Singleton, President of Kay, Zales and Peoples. "Each design embodies her striking yet playful style, and we are thrilled to bring Serena's signature aesthetic to our customers, giving them another avenue to express themselves and connect with the energy that Serena emits."

Each piece, seen exclusively at Zales, is one of fine quality from 10k gold to Sterling Silver, ranging in price from $129 to $9,999 depending on the metal and carat weight.

"I'm so excited to expand the success of Serena Williams Jewelry in collaboration with Zales.  I've had a long relationship with Zales as a customer and have always admired their style and appreciated their reputation for quality and customer service.  Introducing my collection to the Zales customer just makes so much sense and really is a dream come true," said Serena Williams in a statement.

Zales The Diamond Store® is a leading brand name in fine jewelry retailing. Zales is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry. Signet Jewelers operates approximately 2,800 stores. For additional information on Zales, visit

Serena Williams Jewelry, like Serena herself, celebrates the strength, confidence, and beauty of a woman's achievements and truest self. Each meticulously handcrafted piece features brilliant, natural diamonds mounted in precious metals, making it the perfect way for a woman to express herself – her moments, her accomplishments, her greatness, her inner Serena. 

Information originally sourced from PRNewswire.