Jason McNary is a management board member as well as Americas CEO of the jewelry brand UNOde50 based out of Madrid. In an interview with JCK, he talks of the changes he's had to undergo while traversing the COVID-19 pandemic and more.
When asked to describe his current work-life during the pandemic, McNary said that it's, "Moving like a speeding bullet! My environment has been shifting from when we were in total lockdown in Philadelphia and I was using the basement den—it allowed me to be isolated and focused the entire day from 6 a.m. to 7 p.m. Back in NYC, I used our home office until I made the decision to start using our office again once the quarantine was lifted. For many weeks, I was by myself in the office, but I found that I needed to be around product in our corporate office [and] break away from our NYC
With the COVID-19 pandemic still raging on, McNary was asked about the main focus concerning his business, saying, "Well, trying to sum up in one focus is incredibly hard, but the top focuses mainly have been reimagining components of our five-year plan and adapting. For example, we have a five-year strategy. But the impact from COVID-19 has forced us to implement our long-term strategies earlier. As a result, we’re looking into how we can reach our Year 3 plan by what would have been Year 1. Not from a quantitative, numbers perspective, of course, but from a digital perspective, and how we can support specifically our digital—but also our retail and wholesale businesses to be more tech savvy, in line with the changing environment. From a digital perspective, we’re focusing on our flagship e-commerce site, UNOde50.com. We’re investing heavily both in digital marketing and in the platform itself, primarily getting the customer onto the site and then keeping them there longer. Another big focus is our digital marketplace partnerships: Amazon and Zappos. We’re honing in on what these relationships look like, how we can improve them, and how can we identify and bring on similar partners to help us reach new customers. Thinking about our teams, I think it goes without saying how important it is for us to embrace our teams and keep them both safe and engaged as we’re working through these incredibly difficult times. Across the U.S. and South America, the teams are working remotely, from our offices and, of course, from stores—so it’s really important to
Information originally sourced from JCK.