Fortrove News

While Valentine's Day has come and gone, Spanish jewelry retailer Tous is coming up with magnificent pieces in celebration of love. The accessories and fashion company has recently begun a marketing campaign aimed at the Saudi market.

The newest campaign has enlisted the help of Lebanese influencer and fashion blogger Nour Arida, whom the company has made the subject. The collaborative effort with Arida includes a number of photographs with the influencer donning golden pieces from Tous' latest line of jewelry. A photoshoot and video shoot in Barcelona, Spain began the collaboration.

“The advertising campaign captures the romantic side of love, reflected in the wholesome connection between the young fashionista and her husband who appeared with her in the photos,” said the brand.

Tous first began with a romantic backdrop for the latest photoshoot with Arida as she showed off the "Heart and Key" collection. The aforementioned line was designed by Tous in celebration of Valentine's Day. Many photos and videos were taken of Arida in an impromptu manner. The spontaneous material will still be used in the promotional effort of the brand's latest releases to the Saudi market.

The line includes rings, earrings, and bracelets in yellow, white or rose gold that has been designed with modernity in mind.“While adding a romantic touch to every piece, the refined materials have been shaped into intricate designs that highlight the savoir-faire of Tous designers and their great attention to detail,” a statement said.

Certain pieces of the collection have been selected for the Saudi market exclusively to better suit their styles and needs. The company launched "Hold" which is a collection that includes pearls, gold and diamond inserts, and precious gemstones.

“Tous’ new collection has proven once more that the company’s major focus will remain on providing the modern woman with innovative, unique and fashion-forward designs. The lovely heart motifs and the famous Tous bears are undeniably the most romantic elements of the collection as they adorn bracelets, necklaces and earrings, embodying love in the most adorable way,” said the company in a statement. 

Information originally sourced from Arab News.