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Jewelry Blog

A recent campaign video has surfaced from Tiffany & Co. promoting their newest engagement ring design in almost ten years. Tiffany True was announced in 2018 and later released in September of that year. The ring was designed by the recently appointed chief artistic officer for Tiffany, Reed Krakoff, who took on the role in 2017. Tiffany True is currently being pushed in the jewelry designer's “Believe in Love” campaign that made its international debut last week. According to a previous report from JCK, Krakoff said, regarding the ring, that “We are introducing a supreme expression of modern love.”

The promotional campaign opened up with a black and white video of a few couples experiencing intimate and close moments between themselves. Lady Gaga's original song “Is That Alright?” was featured as well. Gaga's previous outfit at the Oscars was a tribute to Tiffany & Co. and she has always been seen as an ambassador of the fine jewelry designer.  

All information sourced from JCK.