ES (Evening Standard) Magazine revealed an exclusive behind the scenes look at the new "Style Studio" by Tiffany & Co., opening in the heart of Covent Garden in London.
The boutique will host many millennial-luring perks, including personalization of jewelry, a fragrance vending machine, and many fun social-media worthy backdrops for Instagrammers and bloggers alike. We'd love to have the opportunity to hand-draw our own art onto a dog-tag or other piece of jewelry! The appeal of a one of a kind piece is indeed tempting for the modern shopper. You can also monogram or emboss any leather good.
In the age of pop-up shop viral experiences, Tiffany & Co. is delivering. Their new, youthful approach to jewelry, unveiled earlier this year with Elie Fanning at the helm of its "Paper Flowers" collection, seems to be the theme of this latest boutique.
You can see the modern touches everywhere. This is not the jewelry store Audrey Hepburn had breakfast at anymore, but rather a chance for the jewelry brand to dive into diverse events including art installations, live performances, and of course, viral social media.
(All pictures c/o HELLO! Magazine)