The Jewelers of America have finally reached their conclusive results during their 17th annual award show. They have labeled industry giant Tiffany & Co. as their 2019 GEM award recipient for Marketing & Communications. JA has noticed the jewelry retailer due to their innovative marketing campaign entitled “Believe in Dreams” which the CEO of the former described as “brilliant” along with being “fresh, focused and fearless.”
The campaign saw Tiffany wiping their social media (Instagram) completely clean of previous posts, and painting New York staples like cabs, bodegas, and MetroCards their signature shade of blue. Actress Elle Fanning became the face of the campaign and can be seen in the company's videos.
Alongside Tiffany, the Jewelers of America will be rewarding their 2019 Gem Award for Lifetime Achievement to Rolex U.S.A President and CEO Stewart Wicht. The GEM awards will be taking place Friday, Jan. 11, at Cipriani 42nd Street in New York City.