Jewelry designer Kendra Scott has finally released her new line of charms, issuing a prepared statement regarding their intended purpose. She said that her newest collection, “Empowers people to express their unique style and tell their own personal stories in the form of charms—allowing each person to be their own storyteller.”
The Kendra Scott Charms Collection is meant to be an extension of her Color Bar, featuring over three hundred charms in six separate categories including: Me from A-Z (letter charms), Let’s Celebrate (birthstones), Tell Your Story (narrative weaving motifs), Looking to the Stars (symbols of the zodiac), The Power of Stones (healing stones and crystals), and You Do Good (charitable themes).
As an added philanthropic measure, every sale of the “You Do Good” charms takes 50% of the sales and donates them to one of eight entities, including some cancer nonprofits. Scott's company has donated millions of dollars and logged over 2,000 volunteer hours towards many of these organizations.