Fortrove News

COVID-19 has changed the scheduling of jewelry and fashion events or outright canceled them for the foreseeable future. However, there is one jewelry show that will carry on regardless of the pandemic, but there are safety and virtual methods put into place for any attendees that don't wish to attend in person. The Atlanta Jewelry Show was originally slated to take place in August, but instead is moving to October 24th and 25th at the Cobb Galleria Centre in Atlanta, Georgia, as well as an education day on the 23rd of October.

The organizers of the event have recently announced a single-day buying event taking place online. The aforementioned event will be taking place on September 1st at 12 p.m. EST. The AJS eMarketplace will be open to retailers who have pre-registered as well as businesses that have exhibited. 

According to a statement given to National Jeweler by Executive Director Libby Brown, “Our top commitment to our community is safety and with that, we recognize that planning a live event in Atlanta in October comes with a certain amount of uncertainty due to the daily changes in the pandemic restrictions and public sentiment.” 

The methods of protecting visitors are safety protocols that AJS has named "Safety Shines." As a way to prevent too much of a crowd, virtual, and in-person aspects of the event will take place.

“Monitoring the situation hour by hour, we are optimistic that the environment in October will allow us to host you safely and successfully in Atlanta," continued Brown. "While optimistic, we are pragmatic to believe that not everyone will be ready to travel and for that reason, we have gone virtual!”

Bill Warren, owner of Gold Mine Fine Jewelry & Gifts, later commented on the hybrid trade show in a press release, saying, “We appreciate the creative thinking of the Atlanta Jewelry Show to keep this important industry event going. This show is always an excellent place to connect buyers and sellers, and discuss opportunities moving forward. We look forward to seeing our vendor partners and friends.”

Registration for the October 2020 show as well as the September virtual show is now open. More information here.

Information originally sourced from National Jeweler.