When asked where her interest in jewelry as well as her brand began, Nilsdotter said, "I did a foundation year in Art and Design at Central Saint Martins and got to try jewelry for two weeks, I was immediately hooked and knew that was what I wanted to continue on doing. I felt jewelry was the perfect outlet for my creativity, finally being able to realize tiny fantasy worlds. I started selling some pieces while still on my BA course at Saint Martins and my mind was always set on starting my own brand. I guess it was a mix of naivety and believing in myself. The biggest challenge by far has been making the business side work – the creative part has always been my comfort zone. I struggled by myself for many years, but now I have an amazing team and it makes all the difference."
"I always start from a theme, it can be anything really but in my head, I build a story around that theme," she said about her creative process. "I draw a lot in my sketchbook and create a world where the jewelry comes to life. Then I start carving the pieces in wax. Once it is cast and hand finished, I have the first sample model."
When asked about her favorite collections she's made so far, Nilsdotter said, "It varies a lot, sometimes I fall in love all over again with an old piece that I’ve kind of hated for a while. Some favorites stay with me like the Claw Ring which was my first ever piece back in 2006 and the Gargoyle Ring that I see as a small guardian. I’m always most into the collection I’m working on at the moment and feel that it is the best. I keep wanting to improve and develop, so I try to push myself and strive for the finish of every single piece to be more refined."
Information originally sourced from HypeBae.