Luxury membership club, Vivrelle has now raised $26 Million in Series A funding, which will allow for expansion and membership growth. The company has built a community around sustainable luxury accessories.
“We are thrilled to close our Series A funding with the support and confidence of Origin Ventures and Chapford Capital Group. This round of financing will allow Vivrelle to scale its one-of-a-kind platform and continue offering individualized and unparalleled customer service to our community of members. It’s an exciting opportunity to advance the growth of circular fashion and be at the forefront of reimagining consumers’ shopping experience,” said Blake Geffen, Co-founder and CEO of Vivrelle
According to Jason Heltzer, Origin Ventures Managing Partner, “Vivrelle is uniquely positioned at the intersection of the exploding resale and shared economies. Its understanding of Digital Natives – Millennials and Gen Z consumers who spend differently than previous generations – has enabled it to build an incredible business that provides on-demand access to luxury brands at the speed of fast-fashion without compromising on environmental impact and quality. Origin Ventures is proud to partner with Vivrelle’s world-class team and co-investor, Chapford Capital Group.”
Founded in September 2018 by newlyweds Blake and Wayne Geffen, Vivrelle is a first-of-its-kind membership club that provides access to a shared closet of coveted designer handbags, jewelry and diamonds for a monthly membership fee. With a dedication to making luxury accessories fun, flexible, affordable, and sustainable, Vivrelle provides members with the ability to borrow items with no return date. In a fresh take on the try-before-you-buy model, Vivrelle members are also able to purchase items they love from Vivrelle’s closet at exclusive members-only discounted prices. Encompassing the true meaning of a membership club, Vivrelle offers exclusive club perks, further transforming the way consumers experience luxury in everyday life.
About Origin Ventures
Origin Ventures is an early-stage venture capital firm founded in 1999 that invests in high-growth technology companies creating software and marketplaces for the “Digital Native Economy.” Origin Ventures was an early investor in Grubhub, Cameo, BacklotCars, Tovala, Tock, 15Five, and other market leaders. The investment team members are all former operators and engineers with an average of 15 years of venture investing experience, with experience at Google, Twitter, SAP and Metromile, among others. Origin's offices in Chicago and Salt Lake City provide access to opportunities in the U.S. and Canada.
About Chapford Capital Group
Chapford Capital Group is a private opportunistic credit fund that focuses on senior credit investments to early to mid-stage companies that have strong management teams and leverageable assets. Chapford’s offices in Stamford and Greenwich Connecticut primarily focus on opportunities in North and South America.
Information originally sourced from BusinessWire.