Fortrove News

Serena Williams is now launching her brand Unstoppable as a supportive measure toward the Opportunity Fund. The jewelry capsule contains two unique pieces in sterling silver with accents in diamonds. Both the bracelet and the necklace are reasonably priced at $100.



From now until August 5th, 100% of the proceeds from the sales of these limited-edition pieces will go to the Opportunity Fund's Small Business Relief Fund which provides help to black-owned small businesses. Williams is collaborating with the diamond manufacturer K.P. Sanghvi to ensure the jewelry is conflict-free and ethically-sourced. 


Opportunity Fund is the nation's leading nonprofit organization supporting diverse, resilient entrepreneurs through these challenging times. From financial assistance to expert advice, its Small Business Relief Fund provides critical relief to small businesses impacted by the COVID-19 crisis — especially those run by women, people of color and immigrants. Through Accion Opportunity Fund, it develops new products and partnerships, promotes research and financial education, and leverages digital technologies to support mission-driven lending. Since 1994, Opportunity Fund has deployed more than $1 billion and helped thousands of entrepreneurs invest in their families' futures. Opportunity Fund has earned the highest 4-star rating by Charity Navigator for trust and transparency.

"3.3 million — 10% — of the nation's small businesses went out of business forever between February and April. But Black-owned businesses bore the brunt of the pain; with more than 40% of Black-owned businesses closing down permanently due to the financial crisis precipitated by COVID-19," said Opportunity Fund CEO Luz Urrutia. "We have to decide what we want our Main Streets to look like when this is over. And we must act decisively. We have an opportunity here to build back something better than we had before by accelerating investments in Black entrepreneurs."   


K.P. Sanghvi is one of the world's largest diamond and diamond jewelry manufacturers, having worked with iconic jewelry brands across the globe for over 50 years. Guided by the insights and leadership of three generations of the Sanghvi family, K.P. Sanghvi places social responsibility at the forefront of the company values, along with integrity and quality craftsmanship.

Information originally sourced from PRNewswire.