Fortrove News

Priyanka Chopra and her celeb hubby, Nick Jonas have partnered up to bring UK-based luxury fashion and sportswear brand Perfect Moment to market. The brand focuses on skiing and surfing. Chopra sat down with Variety for an interview to discuss the collection.

When asked how she first got involved in Perfect Moment, Chopra said, “This is the first apparel, fashion and lifestyle company we’ve invested in. I grew up in India and I wasn’t exposed to ski culture. But I did love the mountains. My dad took us to Kashmir every summer and I filmed a lot in Switzerland, so ski culture was something that I got familiar with. However, I never tried skiing until I met my husband, who’s an avid snowboarder. I came to the quick conclusion that I’m more an après-ski girl, rather than skiing. I gave up on the bunny slope. My husband did buy me a snowmobile so I could keep up with him. While I was getting introduced to mountain culture, I bought a lot of clothes that were winter chic. A lot of them happened to be Perfect Moment. Last year, I was filming my new show “Citadel” in London. Nick and I met [Perfect Moment owners] Jane and Max Gottschalk and talked about our love for the brand. They talked about growing the brand and we all had an “aha” moment and decided to invest and become partners.”

When asked how she picks the businesses she gets involved in, among the many proposals that are offered, Chopra said, “For me, I really am always looking to expand my portfolio, I can’t really speak for Nick, but I’m pretty sure it’s the same. I got into investing just a few years ago and I like to diversify my portfolio. The decision really is always about being able to align with the brand and values of a brand. But it’s also a business decision: what does the trajectory of the brand’s growth look like?”

Chopra was asked if she was the principle designer for Perfect Moment, to which she said, “Doing a capsule collection or something else for the brand is something we’ve discussed.”

When asked if Chopra was interested in singing alongside her husband, she said, “I love working with Nick so you’ll see things happen as the years unfold. But I’ll never sing with him.”



When asked why not, since it’s well known the star can sing, she said, “Not like him! No chance. He’s a musical prodigy."

Information originally sourced from Variety.