Pandora has recently launched its Diamonds by Pandora brand with an extensive campaign featuring both Ashley Graham and Rosario Dawson. The company has recently announced their newest collection’s availability in both the United States as well as Canada. Along with this recent partnership with Dawson and Graham, Pandora encourages its female consumers to celebrate milestones of womanhood like graduation, moving to a new city, getting a promotion at work and so on.
Each piece under the Diamonds by Pandora label features a VS+ clarity lab-grown diamond that ranges from 0.15 to 1.0 carats. The diamonds are then set within sterling silver, solid 14K white gold or 14K yellow gold. The 33-piece collection ranges in price from $300 to $1950 and is now available in 248 stores throughout the US and in 21 Pandora stores in Canada. The diamonds of the lab-grown variety are nearly identical to the mined stones and are better for the environment in the long-run.
"I'm so excited to be a part of this campaign," said Rosario Dawson. "To show that brands can create something beautiful and brilliant with tech and an understanding of our natural world is really powerful."
"Celebrating women at each milestone is something that really spoke to me," said Ashley Graham. "Throughout my career and after having my kids, I realized on a new level how important it is to honor your accomplishments and love yourself at every opportunity."
Pandora is the world's largest jewelry brand. The company designs, manufactures and markets hand-finished jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewelry at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will use only recycled silver and gold in its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.
Information originally sourced from PRNewswire.