In an interview with Money Control, Kamal Haasan talks of his recently launched fashion brand KH House of Khaddar and more.
When asked about what he thinks the best attributes of his brand are, Haasan said, "At the KH House of Khaddar, we would be working directly with various weaver and craft communities, using a 360-degree approach to connect weavers, hand block makers, printers, and GI-certified clusters. (GI stands for geographical indication; it is a recognition given to fabrics like Banarasi silk and Odisha Ikat which can only be produced in the specified region.) With versatile products ranging from casual wear, bespoke, couture and pret, each product of ours tells a unique story of its crafting and crafts person. It is not just our passion but also our mission and responsibility to build a truly sustainable future for these communities and families by creating new and smart products and a look at different business models that help increase production and incomes for them. That apart, the most important USP of our brand would be “re-inventing’ and “re-designing” the fabric itself. Khadi is no longer about silhouettes that don’t flatter. We at KH House of Khaddar have come up with an array of colors, (the cloth is) dyed organically to perfection and (we) are creating western silhouettes and patterns to perfection that would put khadi on the global map."
Haasan was then asked to describe his brand and why he decided to get into clothing, to which he said, "The endeavor of KH House of Khaddar did come out with all kinds of criticism earlier on as many people have begun working in fashion and did not reach far. But like Mahatma Gandhi, I believed in khaddar too and approached it with that same kind of will. And I found that positivity and vision in Amritha Ram to re-invent the fabric and the dreams to map it globally."
When asked what makes Amritha Ram's work as a designer and stylist for the KH House of Khaddar line special to him, Haasan said, "Culturally, Amritha Ram is aware and seeped in Indian traditions. Professionally, she has studied fashion in NYC (New York City) and hence understands the fashion industry. Therefore, her understanding of both the ends of the spectrum is her USP. And someone with such USP is great for business. We work together in synergy and we believe in this together. Her passion, commitment and willingness to push and work hard are things that make me believe in her. And her thirst for constantly learning more, learning new things, helps her grow and that is why we’ve been working together for a while now."
When asked about his opinion on sustainable fashion, Haasan said, "Whether you’re a designer, a brand owner or a fashion lover who does not love fashion’s impact on the planet, choosing sustainable fabrics is one of the first things we all can do to make our wardrobes more eco-friendly. We, KH House of Khaddar, as a sustainable fashion brand, create fashion in a way which is most considerate of humanity and the environment, thereby reducing the environmental impact wherever possible. The ultimate goal is to have a system which works without leaving a negative footprint."
Information originally sourced from Money Control.