World renowned fashion brand Tommy Hilfiger has teamed up with thredUP to start one of the largest online resale platforms for women and children's apparel, and accessories.
"This partnership is our latest step on our journey to becoming a fully circular brand. We're excited to launch this program with thredUP, which helps us create more value out of our existing product and connect with our consumers in a new way. The U.S. market is packed with circular potential, and together with thredUP, we're hoping to make a long-lasting difference," stated Esther Verburg, EVP, Sustainable Business and Innovation, Tommy Hilfiger Global and PVH Europe.
"TOMMY HILFIGER is an iconic and timeless brand. The brand's products are made to withstand the test of time both with classic designs and durable quality, making resale a natural fit for the company. Tommy Hilfiger has made incredible strides in sustainability through their Waste Nothing and Welcome All initiatives, and we're honored to power their new resale program as they continue to make an impact," said James Reinhart, CEO of thredUP.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world's most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men's, women's and kids' sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest online resale platforms for women's and kids' apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 125 million unique secondhand items from 35,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.
Information originally sourced from PRNewswire.