Yesterday, it was announced that the Marley family will be taking the late Bob Marley's One Love, an iconic song, and giving the piece an update in support of UNICEF. Together, both Amplified Music and Tuff Gong International will be releasing a brand new version of the peaceful anthem on July 17th. All proceeds that given as a result of the song will go into Reimagine, a global campaign created by UNICEF as a defensive measure against COVID-19. UNICEF's mission with this initiative will make sure the post-pandemic environment is equal and safe for the children of the world.
“Over forty years ago, my father wrote One Love about unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren’t able to get together, his message remains true today, we can get through this global crisis if we come together through one love and one heart,” said Cedella Marley.
One Love was recorded back in 1977 by Bob Marley and the Wailers. The message of the song can bring people together. In fact, for every donation, UNICEF's global partner and jewelry brand Pandora will match each dollar given up to $1 million.
“One Love speaks directly to one key truth about this pandemic: Our best hope to defeat COVID-19 and to reimagine a more equal, less discriminatory world for children is through global solidarity and co-operation,” said UNICEF Executive Director Henrietta Fore. “We are delighted that the Marley family along with Pandora have lent their generous support, creativity and love to help the most vulnerable children.”
In support of the launch of this initiative, TikTok will host an event as well as give a public challenge to fans of Marley's music. There will be more info given later regarding the event.
“We have a unique opportunity to chart a brighter future for the children and young people mostly likely to suffer its long-term consequences,” said Fore. “From ending violence, injustice and discrimination, to building fairer and more just societies, young people have made their message loud and clear. It is time for the rest of the world to hear it.”
Information originally sourced from UNICEF.