Fortrove News

Material Good is the luxury watch and jewelry boutique located on the second floor of a building in the Soho portion of Manhattan. Throughout four years in business, owners Rob Ronen and Michael Herman have invited curious shoppers to come in and take a look at their work. The two of them previously gained experience through dealing with wholesale diamonds, with Herman venturing into selling private jewelry and Ronen becoming part of the team at the North American Audemars Piguet. 


“A lot of times the diamond world is very mystical, and people walk into the engagement ring process not really knowing what to expect," said Ronen in an interview with Coveteur regarding the company's custom engagement rings. "Here, it starts with education and getting a feel for what the client wants and what their budget is. One of the misconceptions about Material Good is that we only sell really expensive things to really wealthy people, and that’s inaccurate. We have pieces of jewelry that we can make with smaller budgets. We encourage people to go to other stores and see what other options there are. When someone works with us, it’s a process that can happen over two or three meetings, or sometimes up to 10, depending on what they’re looking for.”


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When asked about the timepiece he was wearing, Ronen said, “I’m wearing an Audemars Piguet. It’s what they call the 41 mm Stainless Steel Double Balance Skeleton. I saw the watch on the CEO François-Henry Bennahmias, who is one of my great mentors and also one of the first people to stand behind Material Good. When I met him before we even opened, he was wearing one, and it’s a really rare, amazing watch. Our boutiques only get one a year, and we have waitlists of hundreds of people dying to get access to it. When I saw it, I said, That will be the first watch I’m going to take. When we opened our first Audemars Piguet boutique in East Hampton—because these are boutique-only, I wasn’t able to get this watch for Material Good—I bought it for myself. And I paid full retail.”

Information originally sourced from Coveteur.