In an interview with Esquire, Odell Beckham Jr. talks of his recent collaboration with Oura, as he's often seen wearing their rings.
When asked what the creative directing process was like, it being his first time in the role, Beckham Jr. said, "It’s a way to express myself in a different medium, and it was really cool working with Oura. The idea came to me when somebody asked me how I slept... I realized how people just answer this question without really knowing the real metrics. Unless they haveå Oura, of course. The process was playing with this idea of getting to know your sleep. If my body had a voice, what would he be trying to say? I really just had fun with it and I'm super happy with how it came out."
When asked how he first got introduced to the Oura Ring, Beckham Jr. said, "I was introduced to the Oura Ring through a strength and conditioning coach of mine, and since then it’s taught me a lot about my body and how rest can make a huge impact. Obviously the design of the ring intrigued me, too. Its style doesn't overpower the other jewelry or clothes I wear. After getting the ring, I dug deep into its functionality. I've never been a good sleeper, and Oura has helped me to better understand my body and track my patterns so I can perform better."
Beckham Jr. usually likes to workout while wearing the Oura Ring. When asked why, he said, "After using the ring for a while, I became more interested in Oura as a company. I’m a big fan of the ring. The new Gen3 version is a game changer. I check my Oura app when I wake up, usually focusing on my HRV [heart rate variability] first, and I now know when to push my body and when to hold back."
When asked about what gets him excited about fashion these days and how he first got into it, Beckham Jr. said, "Really it was always about being able to say something without saying anything. Good style should feel effortless and with this, I think sometimes people think design and fashion is easy. I understand what goes into creating something unique and really respect all the designers we showcased in the project."
Information originally sourced from Esquire.