Fortrove News

In these trying times, people in the jewelry industry are doing their best to stay sane and afloat. One such person is NY-based jewelry designer Moritz Glik, who sat down with JCK for an interview concerning business, the pandemic, and more.

When asked how business is going and how the pandemic has changed things, the designer said, "Business is now similar to last year, and one of the reasons we are able to keep up, I believe, is that luxury consumers ended up spending less on travel and everyday shopping and redirected this budget to more expensive purchases, such as jewelry. I also believe that jewelry can be a very emotional token, something people look for in emotionally charged moments, as the pandemic has been. We are also doing more direct-to-consumer sales online, which is exciting for us. I’m very glad that we had launched our e-commerce platform in October last year, so when the pandemic hit, we were ready to react quickly. The pandemic has certainly accelerated the development of our digital business. We started paying more attention to our photography, editorial content, and overall information about every style of the collection, [along with] metrics. This is helping us a lot in other areas of the business as well. With more business intelligence at hand, we are able to make more assertive decisions and provide more support to our retail partners."


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"Our new studio is great! After six months of construction, it was a relief to move in last February," said Glik about his newest place of business. "The pandemic slowed down the conclusion of final details but we are 95% done now. I’m very happy with the way things came out. The location is superb and we are now booking private appointments, with COVID-19 protocols in place, of course. It’s really interesting being able to provide the behind-the-scenes experience to our clients. Our manufacturing shop and showroom area are divided by a glass wall so they can play with the jewelry while seeing how it’s made."

The designer was then asked about his methods of relaxation during this trying time, saying, "I think I have been doing the same as most people: a lot of Netflix and wine. I’m also using all this time at home to work on a new home accessory line that should come out next year."

Information originally sourced from JCK.