While many in the jewelry industry are doing their best to cope with the pandemic and current political climate, The Moonstoned founder Elizabeth Potts is working on her brand and raising her new baby in the Catskill Mountains in New York.

When asked in an interview with JCK about how the pandemic has changed her life, Potts said, "Ah…what a question. How am I managing, you ask? Well, as I am writing this, a flurry of men and women are crawling up the sides of the Capitol. I think we are only just at the beginning of understanding how this is changing our lives and our futures. I have to believe for the better. COVID-19 has forced the time to sit and bring up ancestral patterns and traumas in a way that has never happened before. We, myself included, are being asked to sit in the uncomfortable silence and look in the mirror, deeply. I think our country is realizing there is a lot in the mirror that we aren’t proud of and we are being called to act. I am managing by forcing myself forward into the conflict, using my voice and my business to make change. No matter how small, actions are more important than ever, and I think businesses should use their platforms more for this, especially on Instagram. In my opinion, there really is no excuse not to.

"COVID-19 hasn’t altered my business much, other than the opportunities for connection and conversation are much higher now that everyone’s focus is directed online," said Potts in response to a question regarding if her business has changed at all. "I think this is a very important tool. Instagram continues to offer a platform to gather or shop for things that bring you happiness."

When asked if there have been any hopes for the future during these crazy times, Potts said, "So far, this time indoors has given me the chance to take a deep breath and catch up. In the beginning of the Moonstoned, I remember the overwhelming feeling of pushing a boulder uphill, desperate to make something of my dreams and my passions for antique and vintage jewelry.

Then all of a sudden the tipping point happened and this wild wave ensued. While it was exciting, it certainly wasn’t sustainable. I’m horrible with numbers. I’m even more horrible at organization. This past year let me pause and get all of my ducks in a row, and I feel in an even better place to grow."

Information originally sourced from JCK.

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