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The fashion industry is doing its best to keep up with the latest trends amidst the pandemic. David's Bridal is now integrating Zoom into their newest virtual appointment service. The wedding retailer had announced previously back in late April that it would be starting virtual stylist and appointment booking, with Zoom being the program that will help facilitate the service. At the beginning of the appointment service, customers were allowed to try on dresses, undergarments, get measurements, and ask any other questions to their assigned stylist.

Before the pandemic began as well as during, David's Bridal had introduced a set of new tools for customers such as a Zoey, concierge chatbot service, a Popwallet partnership that provides mobile coupons as well as rebates and more, and planning tools for digital weddings. Although finances haven't been that great for the wedding retailer, the company continues to create more avenues for customers.

According to a statement by CEO Jim Marcum, "Now that the majority of our stores are re-opened, we look forward to being able to offer both virtual and store appointment options as a permanent solution [going] forward, giving our customers the options to find her dream dress in the way that best suits her."

David's Bridal is not alone, however, as competing companies have been working to innovate alongside them as they work to provide a number of services for customers. An example includes Macy's partnership with the site Zola in January of this year. This collaboration allowed couples to register with Macy's for wedding gifts. The renowned jewelry retailer Jared had begun their virtual wedding planning tools service back in May.

While the pandemic has been a trial for retailers around the world, companies like David's Bridal are doing their best to adapt to this serious situation.

Kelly Cook, chief marketing and IT officer at David's Bridal, also had a statement, saying "With the launch of virtual video, brides are able to see mom and grandma's smiling faces, review bridesmaids color options with her best gals, and share the dress of her dreams, even from hundreds of miles away."

Information originally sourced from Retail Dive.