Lab-grown gemstone company Charles & Colvard have just launched an exclusive brand of lab-grown diamonds called Caydia (TM). Each of the stones are curated by certified gemologists, ensuring a high standard that only Charles & Colvard can reach.
According to a statement given by Don O'Connell, President and CEO of Charles & Colvard, "This is a pivotal moment for Charles & Colvard as we expand into the lab grown diamond space. There is a growing awareness of and demand for lab created gems, and now we offer two premium brands - Forever One moissanite and Caydia lab grown diamonds. We believe this addition will allow us to tap into the estimated $5.2 billion lab created diamond opportunity, thus capturing greater market share."
All of the lab-grown diamonds in Caydia are sourced responsibly as well as boast precious metals like 18K and 14K gold along with platinum. The diamonds themselves will be available in E, F and G color grades according to the Gemological Insitute of America's color grading scale.
"The diamond buying process can be daunting to the average consumer," continued O'Connell. "We've removed the complexity of this experience by offering a curated assortment of jewelry featuring Caydia lab grown diamonds that are an ideal combination of quality and value. It's important that we continue to educate the consumer about the lab created options available to them now. Our goal is to change the perception that the origin of a diamond is what makes it valuable. Essentially, we're redefining real."
About Charles & Colvard, Ltd.
Charles & Colvard, Ltd. (Nasdaq: CTHR) believes fine jewelry can be accessible, beautiful and conscientious. Charles & Colvard is the original pioneer of lab-created moissanite, a rare gemstone formed from silicon carbide. The Company brings revolutionary gemstones and jewelry to market through its pinnacle Forever One moissanite brand and its newly introduced Caydia lab grown diamond brand. Consumers seek Charles & Colvard fashion, bridal and fine jewelry because of its exceptional quality, incredible value and shared beliefs in environmental and social responsibility. Charles & Colvard was founded in 1995 and is based in North Carolina's Research Triangle Park. For more information, please visit https://www.charlesandcolvard.com.
Information originally sourced from Stockhouse.