Fortrove News

Masaba Gupta has taken the fashion and beauty industry by storm with her new brand, LoveChild. In an interview with Times of India, Gupta shares her inspiration behind the forming of the brand and more.

MG: When asked what made her start her own beauty brand, Gupta said, "LoveChild was born to resonate with women who have been labelled all their lives. Being a woman of color, coming from two different ethnicities, and dealing with acne and sensitive skin for over 15 years I grew up loving all my mum’s makeup but disliking what it did to my skin! The #MasabaTribe women are trendy and experimental but she is also perfectly happy to keep it low-key. She’s playful, she’s serious, she’s calm and collected and a mood unto herself. The #MasabaTribe woman is each and every one of us with no particular definition limiting us. This paved way for the creation LoveChild, a wholesome, inclusive cosmo-wellness beauty range that marries beauty and wellness, embarking on a journey of self-love."

When asked about what inspired her to create LoveChild, Gupta said, "I wanted to create something that did not bind women with preconceived notions of beauty and skincare. Honesty, inclusivity and efficacy have always a top priority while creating LoveChild. A large part of the birth of LoveChild is to reach out to a new consumer set and also finally be able to cater to the existing brand loyalists who are young, evolved and wallet conscious without compromising on the product. We intend on being a one-stop destination for all conversations on beauty and well-being, delving into self-love facets, nutrition and nourishment by experts, wellness mantras and more."

When asked what sets her brand apart from her contemporaries in the fashion industry, Gupta said, "LoveChild offers a varied product line of high-performance color cosmetics, skincare and wellness solutions formulated for all ages, skin colors and cultures. The products are created thoughtfully and responsibly with efficacious global ingredients, and offers for an audience that embraces multiplicity in self-expression. The brand aims to bring an idyllic and fantastical world to life, with an eclectic range of rich lip colors in the form of bullet & liquid lipsticks, nail paints, face mists, intimate wipes and calming oils distilled with time-tested techniques. Born to bridge the gap between make up & skincare, the products are formulated as skin-vestments; not only are they highly pigmented, high on performance and quality, but also clean, vegan, gluten, and cruelty free. The only aim with the shades of the lipstick was to make colors that suit Indian skin tones. That there is an everyday color for every woman that doesn’t feel like stripping their natural skin color away."

Information originally sourced from Times of India.