A massive partnership by biotech company Bolt Threads between Adidas, Lululemon, Stella McCartney, and luxury and jewelry giant Kering has formed to create the first-of-its-kind Mylo consortium. Mylo is made from infinitely renewable mycelium that looks and feels like leather. The involved brands will have it available for sale on products by 2021. Partners of the consortium gave their statements following the news.
"We are thrilled to be working with partners who recognize that we are in a race to develop sustainable solutions to conventional technologies. They are joining forces, and investing in a solution that can scale: Mylo. The consortium unites four iconic and forward-thinking companies - adidas, Kering, lululemon, and Stella McCartney - who collectively represent hundreds of millions of square feet of potential demand for Mylo. Most importantly, this is an ongoing commitment to develop materials and products for a more sustainable future," said Bolt Threads CEO Dan Widmaier.
“I have always been convinced that innovation is key to addressing the sustainability challenge that Luxury is facing," said François-Henri Pinault, Chairman & CEO, Kering. "Finding innovative, alternative materials and fabrics can potentially drastically reduce the environmental impact of our industry over the long term. This is why Kering is actively looking for innovations in this field and it’s why we became an early supporter of Bolt Threads. Mylo is one of the very promising solutions that we have identified.”
According to Stella McCartney, Founder and Creative Director, “Many people associate leather with luxury but since the beginning I always wanted to approach things in a different way because killing animals for the sake of fashion is quite simply not acceptable. Working so closely with Bolt Threads since 2017 has been a career changing experience and I cannot wait to launch Mylo products to market in 2021.”
Information originally sourced from BusinessWire.