Fortrove News

SHAY is a mother-daughter jewelry brand that has been taking the market by storm with their diamond-centric pieces. Founded in Los Angeles in 2002 by the mother-daughter team of Ladan and Tania Shayan, this brand has adorned some of the most decorated of celebrities. Examples include Beyonce, Rihanna, Dua Lipa, and Kylie Jenner.

Tania Shayan was asked by Forbes about how she broke her way into the industry. "I was inspired to get into the jewelry industry by my mom, who is the other half of the SHAY team," she said. "My mom used to make jewelry herself, although she stopped to raise her three children. When I was in high school, I discovered my own passion for jewelry and started making bracelets to sell to family and friends. My mom encouraged me to try selling to retailers, and from there our business journey grew organically. It has been so rewarding to celebrate our shared love of jewelry through this family business."

"I would describe SHAY’s aesthetic as colorfully classic," said Shayan about her company's primary look. "We like to take iconic jewelry forms and add a contemporary twist, like combining diamonds with an eye catching pop of color or a rainbow palette. We love creating designs you can dress up or down, depending on your mood, whether you want to add a little flair to a favorite everyday outfit or shine bright at a black tie event. We design pieces that are very fashion forward yet timeless—combining my mother’s vision with my own to create something totally unique. It’s important to us to make jewelry that can be shared between generations."

When asked about her favorite pieces and how she goes about wearing them out, Shayan said that "It’s so hard to pick, but if I had to I’d say that my favorite right now is our Mixed Diamond Necklace. I wear it pretty much every day! What I love about it is that it’s adjustable, so I can wear it at different lengths to suit my outfit. It’s great on its own, or layered with our Mini Pave Diamond Link Choker and Dot-Dash Gem and Diamond Necklace if I want a more elaborate look. And if for some reason I don’t want to wear a necklace, I can double wrap it as a bracelet! My mom Ladan’s favorite piece is our Jumbo Link Bracelet and Necklace. She loves the necklace on its own, but the bracelet stacked with either another Jumbo Link bracelet or a few of our other designs create an exuberant look that fits in perfectly with her style."

Information originally sourced from Forbes.