The Original Fortrove Designer
Jewelry Blog

Some positive news for Signet Jewelers which closed all of its shops back in March. The company has reopened 114 of its stores with 55 of them doing only curbside service. Depending on the conditions in the future, those 55 aforementioned stores will fully open up soon. Though all of the UK stores are still closed, there has been a small resurgence in Canada as well. The 169 newly opened stores put a small dent into the U.S. company's 2,639 locations overall. According to Bill Luth, executive vice president of store operations, Signet's main goal as of right now is to “put the health and safety of its employees and customers first.”

“We may have signage asking customers to please wear a face covering and talking about helping each other stay safe,” said Luth. “There are many landlords—[mall owner] Simon is a good example—that are really good about providing hand-sanitizing stations as well as masks.”

“In Georgia, for example, they just say you can open up the business, please be respectful, and here are some best practices and guidelines. But in Texas, they said you can open up, but you can only have 25% of your fire code capacity in a store at a given time.”

At this moment, Signet only allows 10 customers per store. With social distancing still in effect, it will be up to businesses to adhere to the Center for Disease Control and Prevention guidelines, recommending that people stay 6 feet away from one another.

“We’re going to ask our customers to be respectful of that limit and have our managers help monitor that. If you’ve ever seen our stores, having no more than 10 people in any given store will certainly allow for proper distancing. But this is one of the ways the states are guiding us. Texas talked about, as the [COVID-19] case count begins to come down, they will allow greater numbers. So that’s where we’ll stay synced with what the local authorities are advising.”

Before each workday begins, each employee must confirm their understanding of the CDC's guidelines. “Training is at the heart of what we do at Signet,” Luth said. “We want to make sure our team members know what’s required of them.”

Information originally sourced from JCK.