Fortrove News

Minnesota's own Continental Diamond has been awarded the title of "Best Jeweler" from Minnesota Bride 12 times, and seeks to change the jewelry game. The St. Louis Park-based jewelry store has officially become the first in Minnesota that allows consumers to purchase pieces using Bitcoin. The family-owned business has recently taken this great stride to make their pieces more accessible, and has been innovating since it's inception in 1981.

Offering an immense selection of diamonds since the 80's, Continental Diamond burst onto the Minnesota jewelry scene, accruing accolades and leading the charge in the local industry. The store offers fashion-forward jewelry, watches, gifts, and of course, engagement rings. The team at Continental Diamond has acquired a vast knowledge of the industry as well as their expansive selection of products. One may discuss more with their trained jewelry consultants and technicians to get a better feel for what piece they may desire.

"We've always been more than a jewelry store," said Jimmy Pesis, Continental Diamond co-owner and president. "Long before companies talked about customer experience, we made a point to cultivate an environment where everyone enjoyed spending their time. For years, we have had an in-store playroom for kids of shopping parents, freshly-baked cookies as you walk through the door, an educational and client focused approach, and more recently, a text-to-shop service. We are constantly innovating and creating an oasis you can't wait to come back to! Accepting cryptocurrency seemed like a natural next step to adapt to the changing behaviors and preferences of our customers."

Continental Diamond will use Bitpay for its merchant services.

About Continental Diamond
At Continental Diamond, our primary goal is to ensure our client's jewelry needs and wishes are fulfilled. We strive to provide a fun, convenient and stress-free shopping experience. Our large selection of jewelry and watches, is coupled with the ultimate in knowledge, fashion and technology.
We welcome you to visit us in our Minneapolis store (1600 Utica Avenue South- Suite 130) and look forward to helping you with all of your jewelry and service needs. Visit to learn more.

Information originally sourced from PRNewswire.