The jewelry industry is full of new and exciting jewelry ventures. One of which is the partnership of Greg Grillz and JuJu Smith Schuster, wide receiver for the Pittsburgh Steelers. The pair specialize in custom grillz for celebrity clients such as Justin Bieber and Post Malone. In an interview with Flaunt, the two of them discuss their business and how it came to be.
When asked about his background in jewelry, Greg said, "The truth is, I never imagined being in the jewelry space, but I’ve always loved and appreciated jewelry. In college, I began working for a well-known jeweler whose business was really taking off. This was during the rise of Instagram back in 2013/2014. I created systems for social media and applied it to my own business after being mistreated by my boss and luckily, things flowed from there."
"Starting off, I had no connections," said Greg regarding garnering the company's celebrity and athlete clients. "I made my way going out to various clubs in LA and connected myself with all the young somebodies of the city. Everyone was growing together and looking to help each other at the same time, it was all very organic. I owe a lot of my success to the network I built through night life truly."
When Greg was asked about his favorite styles and pieces he said, "Watches have always been my thing: plain ones from the factory. There are few things in life that get me as excited as a sexy new timepiece. It’s always a brilliant conversation starter too. I have met many great people from wearing collector pieces. As far as jewelry goes, I always have an iced out Cuban link. With prong or flower setting only! I switch off between that and a couple layered tennis chains always to match the color of the watch I’m wearing that day."
"One of my favorite pieces is actually something that Greg made for me," said JuJu when asked to talk about his favorite pieces. "We’ve known each other since USC and he created this pendant for me called In God We Trust, which is something that I’ve always held near and dear to my heart."
When asked to describe his love of sports and fashion, JuJu said, "Growing up, sports has always been a fun thing for me. It always kept me occupied and helped with staying out of trouble. The fashion aspect just came along with it. Knowing that once I was making my own money, I was able to buy stuff I liked and began wearing and appreciating higher end items. It came hand in hand."
Information originally sourced from Flaunt.