Effective on February 1st of 2021, Macy's has named Nata Dvir as its chief merchandising officer. Her current position includes that of senior vice president and general business manager for Beauty and Center Core merchandise for Macy's. In her new position, Dvir will be reporting to Jeff Gennette, Macy's, Inc. chairman and CEO. She will be taking over after Patti Ongman, who planned to retire at the end of 2020.
According to Gennette, “Nata is a strong merchant with deep connections to our partners, first-rate instincts and an eye for newness. I’m confident that she will continue our merchandising transformation, influencing our customers’ personal style through accessible fashion, clear value and an enhanced digital and store experience.”
“Patti is an accomplished retail executive and an inspiring leader. On behalf of everyone at Macy’s, I want to thank her for her many contributions to the company over the last four decades and the tremendous impact she has had on our organization. We wish her all the best in her retirement,” the CEO continued.
About Nata Dvir
Dvir has held various leadership roles within Macy’s merchant organization, including experience in Men’s, Beauty, Shoes, Jewelry, Food and Licensed businesses. In September 2017, Dvir was named Macy’s General Business Manager for Beauty, a new role in the organization. In that role, she has transformed the cosmetics and fragrance business, creating a more open and experiential environment in store, enhancing entertainment and customer experiences, taking a fresh approach to digital engagement and expanding new brands.
In February 2020, Dvir added responsibility for Center Core merchandise, including jewelry, handbags, shoes, intimate apparel and accessories. Since that time, she has infused newness by adding brands and updated products. She is focused on expanding Macy’s online assortment and evolving the service model in stores.
Dvir began her career as an executive trainee at Macy’s. She holds a bachelor’s degree from Syracuse University.
About Macy’s, Inc.
Macy’s, Inc. (NYSE: M) is one of the nation’s premier omni-channel fashion retailers, with fiscal 2019 sales of $24.6 billion. The company comprises three retail brands: Macy’s, Bloomingdale’s and Bluemercury. Macy’s, Inc. is headquartered in New York, New York.
Information originally sourced from Digital Journal.