Susan Caplan is a luxury vintage jewelry brand. In an interview with INews, Caplan discusses the future of her business and more.
When asked what her company’s USP is, Caplan said, “We are at the forefront of the vintage jewelry industry, which has grown massively in popularity as customers are becoming more socially responsible and environmentally conscious. Our USP is that we offer beautiful vintage pieces which, despite some being more than 70 years old, are in remarkable condition, with many having never been worn. Other vintage suppliers offer pieces with obvious ‘wear’ marks however our pieces are immaculate and most look as new.”
When asked how long she has been in business, Caplan said, “I have over 40 years’ experience in the vintage jewelry business. I was raised by passionate antique collectors and followed in their footsteps, starting my career in the antiques industry and honing an exceptional eye for detail and quality.”
When asked how the partnership with contemporary jewelry brand Astrid & Miyu came to be, Caplan said, “I was introduced to Astrid & Miyu founder, Connie Nam, a year ago and there was a clear marriage of the two brands, with Connie wanting to move towards greater sustainability. The Astrid & Miyu x Susan Caplan collection is a bold commitment to sustainability in the jewelry sector by breathing life into past treasures. By shopping vintage, you can invest in jewelry and feel good doing it, knowing your choices are kinder to the planet.”
When asked how Covid has affected business, Caplan said, “Prior to 2021, we saw a year-on-year increase in sales of 30 per cent, which increased to 40 per cent last year. What’s more, during the pandemic online sales rocketed with a 30 per cent increase. Sales to international markets also increased by 20 per cent in the US, Canada and Europe. With shops closed and meetings confined to Zoom, more and more people bought online, which was their only means to connect with the outside world. Shopping was like therapy, with people buying statement jewelry for their work meetings. The orders just kept coming in and as a result our business flourished.”
When asked what her plans were for the future of the firm, Caplan said,“Next on the agenda is international expansion and we are looking specifically at the Middle East, as well as launching on a platform in Germany. We are also incredibly excited to be curating jewelry for a leading period drama, which is out later this year.”
Information originally sourced from INews.