“Love, Los Angeles” marks a collaborative effort from both Tacori and shopping-focused media site Who What Wear. Most of the collection will sell for under $300 (prices starting at $95), with either company looking to stretch their influence over the Millennial and Gen Z markets, as well as women who purchase jewelry as gifts for themselves.
“Who What Wear has unique insights into how we can reimagine our approach to jewelry design and how we reach future customers, which is something that we’re very excited about," said Tacori COO and Design Director Nadine Tacorian. "Arzerounian Tacori’s goal with our designs is simple: to innovate what jewelry design can be for product concepting and development.”
The jewelry collection debuted on both Tacori.com and WhoWhatWear.com earlier this week. Also, Tacori will be giving a select number of businesses the chance to sell Love, Los Angeles in retail locations.