Lorraine Schwartz is the go-to jeweler for celebs like Kim Kardashian West, Beyoncé, and Blake Lively just to name a few. Yesterday, the high-end jeweler launched her first E-commerce store. Thirty percent of the sales will go towards charitable organizations that are fighting COVID-19. Lorraine Schwartz's Signature Collections will be featured, including Against Evil Eye, 2B Happy, and Luck Monkey.
The brand announced the decision with a captioned an Instagram post, saying, "We’re very excited to announce the launch of the Lorraine Schwartz Online Pop-Up, which will benefit organizations providing resources to those who have been affected by the COVID-19 Pandemic – launching later today just in time for Mother’s Day! Stay tuned for more! 💕💎#lorraineschwartz."
"People have been telling us about how these pieces have been making them feel happy during this crazy time," said Schwartz. "We also really wanted to find a way to do our part and help in any way that we can. We’re donating 30 percent of all sales of our Signature Collections, and 100 percent of sales from Virtual Cards we created specifically for the pop-up. All donations will benefit charitable organizations that are operating on the front lines of the COVID-19 Pandemic."