London-based creative director and businesswoman Marisa Hordern is the founder of Missoma, a fashion accessory brand favored by many celebrities. Margot Robbie, Cindy Crawford, and Meghan Markle are three of the company's illustrious clientele. The jewelry includes a vast array of designs for coin pendants, chain necklaces, and earrings. Each piece can be mixed and matched. This business was created from the ground up due to the hard work from Hordern, who sat down with Coveteur in an interview.
When asked about how the idea for her business started to take root, Hordern said, “I was making jewelry on the side as a hobby, beading around the kitchen table with my mum. She’s an incredible artist and we’ve both always loved arts and crafts. So we started beading around the kitchen table as a hobby—as a way to do something together—and it just picked up from there.”
“There actually wasn’t a plan involved. If I could go back, I would probably plan it a bit more [laughs]," said Hordern on when her hobby became a full-fledged business. "I was selling to little shops and then going to magazines showing editors my jewelry, and it just gained traction. It was selling really well and started getting into a lot of top stores. It was in Harrods, Harvey Nichols, Liberty, Fortnum & Mason, and then in lots of publications. This was at a time when demi-fine hadn’t yet landed; we were one of the first. It took a lot longer than it should have because there was a real educational piece for people who were looking for something in between cheap, fashion jewelry and fine jewelry that was too expensive.”
What advice would you give to aspiring jewelry designers?
When asked to give advice to anyone pursuing a career in jewelry design, she said that “Perseverance is key, and for all entrepreneurs, not just jewelry designers. I persevered for about seven years until I really found that sweet spot of it all coming together—the right design, quality, and price point, how to speak to the customer, and people getting behind it and organically wearing it and supporting us. Everyone thinks, oh it’ll be a three-year thing or a five-year thing—and some people get lucky and are successful right away—but that’s not always the case. As you’re building there are always new challenges, so you need to have the perseverance to handle those."
“With jewelry specifically, we’ve always made sure that all of our factories are audited by international bodies in terms of health and safety, social welfare, and pay," continued Hordern. "I think that’s really important for any jewelry designer, to make sure that they understand their sourcing and manufacturing. Go into it with your eyes wide open. Make sure that you’re doing it responsibly.”
Information originally sourced from Coveteur.