Fortrove News

Lil Uzi Vert is one of the most popular musicians in the world, and such a celebrity longs for extravagant and unique ways of self expression. The rapper had a $24 million pink diamond implanted in his forehead by New York-based jewelers Eliantte & Co. Speaking on behalf of the company's owner Eliott Elianette, Simon Babaev sat down with Rolling Stone for an interview about this odd adornment.

When asked when Uzi approached them to have a diamond implanted, Babaev said, "Everything started back in 2017. Once he saw the stone, he really fell in love with it and said he’d think about what he wanted to do with it. We didn’t think he was serious about it, but as he started making payments on the specific stone, he made it clear that he was very serious," he continued regarding the company's initial reaction.

When asked if anyone has asked for such an implant before, Babaev said, "In the forehead? No, that’s a bit extreme. But just on the face, we’ve done. In 2016, Young Thug had a diamond implanted on his face. He had a pear shape, like a teardrop, I believe. He had it on his face for a while, but then I think he lost it. In the body modification world, they usually do everything in stainless steel, or surgical-grade steel. But in our case we did everything with precious metals. We engineered a specific mounting that clips and locks in place," said Babaev about keeping the jewel in place. "There’s a whole mechanism involved, it’s not a standard piercing. A specific piece and part were both engineered with millimeter precision to get this put on him."

Since Eliantte & Co has worked with a lot of celebrities, Babaev was asked if this was the most extravagant request his company had received. "Yeah, this was definitely pretty extravagant. This would definitely be top-tier by far. People have gotten crazy custom pieces done, but something that’s done as a body modification, to have something popped onto your forehead? This is definitely the first time."

NEW YORK, NEW YORK - OCTOBER 21: Lil Uzi Vert performs during the TIDAL's 5th Annual TIDAL X Benefit Concert TIDAL X Rock The Vote At Barclays Center - Show at Barclays Center of Brooklyn on October 21, 2019 in New York City. (Photo by Steven Ferdman/Getty Images  for TIDAL )

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"People always want something that no one else has," said Babaev regarding if a trend will start or not. "And especially because we specialize in custom fabrication, we’ll make a link for somebody and it’ll become so popular that other people will request it, or they’ll try to customize it to make it their own. Uzi himself is a trendsetter, so I wouldn’t be surprised if people out there requested this. It’s crazy. Uzi is definitely a trendsetter."

Information originally sourced from Rolling Stone.