Fortrove News

Christina Almeida has founded the brand Pildora, a company with a focus on eco-conscious lifestyles and events. The mission of the business, according to her, is to "create a wardrobe for a better world.” Almeida comes from a Mexican-American heritage, as well as three generations of entrepreneurial spirit.

When asked in an interview with HOLA! USA about how this business idea came about, Almeida said, “I wanted to start a company since I was five. I was inspired by my great grandfather, my grandfather, and father, who built one of the most successful tile companies in the world, Interceramic, which serves Latin America, Canada, and China. Under the mentorship of my father and grandfather, I launched Pildora, a one-stop-shop for sustainable fashion connecting sustainable designers and conscious consumers all over the world.”


“After encountering small sustainable brands while completing a Master’s Degree at Parsons, I realized that many of the brands didn’t have the resources and exposure that they needed to create a viable business. They needed public relations, they needed better photos, and they needed guidance in general. A lot of these brands are stronger together. That’s the idea came about,” she added.

“The fashion industry is one of the most polluting industries in the world as it emits more carbon than international flights and maritime shipping combined," said Almeida regarding her working solely with eco-friendly brands. "Since 2000, clothing production has more than doubled with people keeping their clothes only half as long, resulting in the major problem of textile waste. The fashion industry is responsible for 10% of humanity‘s total carbon emissions and if we continue on this path this number could jump to 26% by 2050.”


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When asked how a consumer can determine how eco-conscious a brand is, she responded by saying, “Our team requires that each brand meet the three Es — environmental, ethical and economical — which covers carbon footprint, manufacturing, fair treatment of workers, community building, and philanthropy. A three-page questionnaire and interview process are mandatory before a brand is accepted to the site.”

Information originally sourced from HOLA! USA.