Kay Jewelers Will Launch Bridal Collection With Adrianna Papell

Starting October 24th, Kay Jewelers will be launching their newest Adrianna Papell collection of bridal jewelry, featuring 23 different rings. The initial price range will begin at $599, with some diamond rings reaching up to about $3,000. 

“We are excited to present the latest exclusive jewelry collection in our bridal and engagement ring category, Adrianna Papell,” said Chief Merchandising Officer at Kay Jewelers, Tonia Zehrer in a statement. “Our collaboration with the Adrianna Papell team allowed us to combine their sophisticated design aesthetics with Kay’s diamond expertise, along with our signature attention to detail and workmanship to create a collection that is truly affordable luxury at prices from $599. At Kay Jewelers, we know that every love story is unique and our new Adrianna Papell collection will give our customers an exciting new way to express their personal style.”

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“We are thrilled to partner with Kay Jewelers to extend the Adrianna Papell product offering into diamond jewelry, as we further solidify our position as an iconic wedding brand,” said President & Chief Creative Officer of Adrianna Papell, Jaynee Berkman. “The Adrianna Papell collection offered at Kay will allow each and every woman to experience affordable luxury and make their engagement and wedding days feel truly special.”

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About Adrianna Papell

“Beauty Revealed. Making every moment, and every woman, feel special.”

For 35+ years, the Adrianna Papell Group, a New York City based apparel, shoe and accessory company, has been focused on revealing the beauty in every woman. With an artisanal attention to detail and quality craftsmanship and fit, Adrianna Papell collections are infused with a timeless elegance and eclectic flair that empowers women of all ages and silhouettes to feel and look their best. Each piece is designed for the way women live today—transitioning effortlessly from one occasion to the next. Today, the Adrianna Papell brand has a substantial market share in the dress business and is distributed to all leading retailers in the United States and through the brand’s direct-to-consumer e-commerce site. The Adrianna Papell Group has expanded its business across 31 countries through various channels, including free standing stores, and is fast growing its brand recognition in the wedding industry with a full complement of head-to-toe attire to dress a bride and her bridal party from say “Yes!” to “I do!”. Adrianna Papell strives to celebrate the important moments of life by celebrating the women who experience them.

Information originally sourced from Business Wire.