In an interview with IndulgeExpress, Tanzire's Suhani Batwara talks of how collaboration and demi-fine jewelry can change the industry.
According to Suhani Batwara of niche handmade jewelry company Tanzire, “The modern buyer is looking to invest in stories, they want to engage with what’s happening behind-the-scenes. The whole point of exploring an artisan-forward label was to be able to communicate narratives from all over the world. Tanzire is dedicated to the niche of handmade, sustainable demi-fine jewelry crafted by independent women artisans from across the globe.”
When asked why she decided to focus more on demi-fine jewelry, Tanzire’s Suhani Batwara said, “There are at least 25 million women in the world involved in the demi-fine jewellery industry; but the artisanal market is so fragmented and disorganised that they are overpowered by conglomerates. The entire point was to come up with pieces that are meaningful, sustainable, something that can be worn everyday, I think that’s the appeal of demi-fine bling
“Our priority has always been to showcase different heritages and to bring out jewelry that represents different cultures,” said Batwara in an interview with IndulgeExpress when asked about the mixing of cultures in her brand. “Countries like Morocco, Brazil, Greece etc have such unique artisanal traditions that echo really unique stories. Currently, the brand houses artisans from 18 countries like Spain, Italy, Thailand, Hong Kong, France, and India.”
When asked about what the common link is between both design and other cultures around the world, Batwara said, “The biggest common ground I would say, is the muse, it’s the modern woman, who wants to explore different sides to herself. Every artisanal process is so different, it represents a new thought. For instance, we have someone from India who designs jewelry with the broken branches of ebony wood. We have another designer who makes hand-blown glass jewelry with purified water droplets inside it, so there’s a lot of diversity.”
When asked to describe her gender-fluid line of jewelry, Batwara said, “The lines are blurring so fast, there’s nothing that’s just for women or for men. The new line is from Brazil, the collection is aimed for the audience that is now exploring gender-neutral trends, specifically fashion pearls as their everyday staple.”
Information originally sourced from IndulgeExpress.