The Original Fortrove Designer
Jewelry Blog

While the jewelry and fashion industry has been on shaky ground during the pandemic, one independent designer has seen the purchase of her work rise during these trying times. Avery Callan launched her jewelry brand Nova Vita when she was a sophomore in high school and continues it to this day.

When asked by KSDK News about the reasons she launched her jewelry brand, Callan said, "It was a slow buildup, but I started my sophomore year of high school by selling vintage clothing at first. I needed to buy a car. I started walking to a Goodwill store near my house to get clothes and I made a little photo studio in my room. I would fix those clothes up, photograph them, and sell them online. It was a lot of fun and worked for a while. I did a little pop-up event in Maplewood at a furniture store there and I started looking into doing more of that, but I realized I needed to be more careful with what I was bringing to places. I thought jewelry would be easier to transport and I always wanted to try it. During my holiday break from school in December 2018, I started playing around with clay and made some things. It was pretty well received and I slowly transitioned out of clothes to that."

"I usually stick to polymer clay. I’ll do some add-ins sometimes — like chalk or rock to mix in and give it some extra texture," said Callan on her creative process. "You can also go the other way and make a paste substance out of clay, which I haven’t done a whole lot of. It’s a pretty long process. I mix all of my colors by hand because I hate using them out of the package because then they’re not unique. You have to mix the colors, roll the clay and shape it, and then cut it, bake it and put it all together. I try to do it in batches so I bake multiple things at a time."

When asked where her inspiration for each design comes from, the 18-year-old jeweler said, "I get inspiration intentionally and unintentionally — and mostly from nature. I love spending time outside and just looking at the way light hits things. Natural elements really inspire me. Architecture for sure though, too. Whether that’s local buildings or stuff I see online."

Information originally sourced from KSDK News.