Jane Fonda has partnered up with H&M to bring the H&M Move fashion campaign to life. In an interview with Vogue, she gives her reasons for the collaboration.
When asked what drew her to collaborate with H&M for the Move campaign, Fonda said, "H&M Move is focused on what they call 'getting the whole world moving.' That’s something that I’ve been doing a lot of my own life. It just seems to make sense for me because I’m almost 85. I know better than I did even when I was younger that no matter how old you are or who you are or where you are, keeping moving in a way that’s appropriate for your age is absolutely critical to your healthy lifespan."
When asked how the H&M Move fashion campaign aligns with her personal values, Fonda said, "I made a pledge four years ago that I’ve kept: I am not buying new clothes. I just believe there’s too much consumerism and we waste too much and throw away too much. I know that some people, for all kinds of reasons, have to keep buying clothes. So I did agree to do this with H&M, but also because they really are making an effort to become a brand that’s sustainable. They’re committed to creating a planet-positive impact with the full supply chain that ranges from design to production to material innovation to shipments, packaging, who they reach, who’s working in their factories, and what the conditions are. Once they convinced me that they were serious about really taking care of all that, I agreed to collaborate with them because it’s important that a big company like H&M becomes circular. You’ve got to hold their feet to the fire. They’re aiming for a hundred percent of their materials to either be recycled or sourced in a sustainable way by 2030 and to be net-zero by 2040. So I think that’s pretty good."
When asked how movement influenced her life from a young age, Fonda said, "It started off with ballet. I lived in New York. I had a boyfriend who was a jazz dancer, and he taught at the Paul Taylor School in New York. So I took a bunch of classes with him, and I realized this is not my thing, jazz dancing, modern dancing. But right across the hall, there was a ballet class. I started there and, oh, boy, that was it. I got hooked. When I took a ballet class, my body would change. So I did ballet almost every day. Then I was making a movie with Michael Douglas, The China Syndrome. I fell toward the end of the movie, and I broke my foot. It was in a cast for a while. Within a month, I had to do a movie where I wore a bikini, California Suite. So I had to do something, and I couldn’t do ballet. So after my foot got better, my stepmother told me about a class taught by a woman named Leni Cazden at the Gilda Marx studio. After a few weeks and my foot got better, I went and took the class and it was basically the workout. Oh, my God, it had a huge impact on me. So that’s what I was doing. Leni and I decided to do a workout studio. Then she got married and was sailing around the world. I went ahead and did it. I was just fascinated with how [people embraced it]. I mean, maybe people started doing it because they wanted to get thin, but women would say to me, 'I don’t take insulin anymore for my diabetes,' or, “I stood up to my boss for the first time because I could see the muscles in my arms.” It empowered women in very profound ways. I was really happy about that."
Information originally sourced from Vogue.