While the 50th anniversary of Earth Day has come and gone, many of Los Angeles' fashion industry has to wonder how they'll survive in the midst of the Covid-19 pandemic. The Corona Virus has brands thinking harder about how they can work with their L.A. clients on more sustainable ventures. Some examples include:
“We don’t know how long this shutdown will last, don’t know who will be forced out of business permanently, and wonder if our own restructuring ideas are good ones,” said Deborah Lindquist. Lindquist is a designer that has an eco-conscious clothing, accessories, and home decor brand. Her celebrity clients include Sharon Stone, Pink, Jessica Alba, Christina Aguilera, and Rihanna.
“Small businesses are the lifeblood of our country, just as important in big cities as they are in small communities,” she continued in an interview with Los Angeles Times.
Dalia MacPhee is a renowned fashion designer with clients reaching to stars like Mel B, Olivia Munn, Julianne Hough, and Niecy Nash. She has been manufacturing certified protective wear for a few weeks now.
“I went from evening gowns to hospital gowns just like that,” she said. “We are also producing designer cloth masks with filters for the public. And because we may be working at home for the next few months, I have been working on an athleisure line as well.
“This is a scary time. Those of us in the fashion industry now also have the task of taking the new norm and making it OK. In my own line, I’ve created a new collection including matching mask-legging combos and PPE in this season’s colors. We have to add some levity and normalcy while steering the ship to safety. It’s going to take some time for regular fashion to come back.”
Founder of women's fashion line Poplinen, Buchanan has worked to develop strategies around the delays and shutdowns brought on by Covid-19.
“With so much uncertainty, it’s hard to make goals for the next quarter let alone 2020 as a whole,” said Buchanan. “We’re using this time to create high-quality content that’s helpful around topics that align with our inclusivity and sustainability efforts. Our goal during this time is to be a vehicle for good in the lives of our customers and followers, doing what we can to stay true to our mission of celebrating women and meeting their needs of safety and protection.”
Information originally sourced from Los Angeles Times.