The Hong Kong Trade Development Council (HKTDC) was honored with a Gold Excellence in Economic Development Award as well as Silver Excellence in Economic Development Award in the Special Events and Paid Advertisements categories respectively. The rewards were given out by the International Economic Development Council (IEDC) at the IEDC Annual Conference in Atlanta on October 2nd.
“We are honored to receive these two awards from the IEDC,” said HKTDC director, New York, Anthony Mak, in a recent press release. “Fashion Hong Kong at New York Fashion Week is an extensive marketing program that includes runway shows, business meetings, market visits, media interviews, and post-show receptions. The project brings economic benefits to both the United States and Hong Kong by creating jobs and fostering business development in the fashion and creative industries. The Fashion Hong Kong campaign tactically promotes brand awareness for the event through selected media channels and social media platforms in the U.S. market. Over time, this strategy has built a consistent image of Hong Kong as a trendsetting hub for fashion.”
The HKTDC’s Fashion Hong Kong campaign (made for New York Fashion Week 2018) was the primary recipient of the honors, as they worked to promote more Hong Kong-based designers in the global jewelry industry.