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In a brand new press release from one of the world’s most illustrious luxury brands, Gucci has teamed-up with the UniFree Duty Free shopping area located in Istanbul Airport known as ‘The Bosphorus Zone.’ This latest collaborative effort marks a continued joint venture between UniFree and Gebr Heinemann. The pair have been the main operational force behind every duty-free zone in the Istanbul Airport for a quarter of a century. The recent renovations seek to turn a terminal into a place for shopping and fun, inviting travelers both bright-eyed and weary with a seven-meter-high-façade. The aforementioned façade features a blend of multi-colored marbles including shades of green, black and white.

 

“One of its kind, Gucci will bring colour and the magic of fashion with its most sought-after pieces to Luxury Hill in the Bosphorus Zone and we are very proud to welcome them. Gucci achieved huge success by redefining luxury for the 21st century, becoming one of the global references for fashion and accessories by blending the undeniable quality of Italian craftmanship with eclectic and contemporary design, said Unifree CEO Ali Şenher. “With the opening of Gucci,” Şenher continued, “a benchmark for a modern, innovative business, in Istanbul Airport we continue to expand our successful collaboration with the Kering Group. As Unifree Duty Free, our steps towards creating an outstanding and differentiating customer experience for all luxury customers will continue.”

In addition, Director Purchasing Fashion & Accessories at Gebr Heinemann, Jan Ricther said that, “Over the past few months we’ve celebrated some exciting new store openings at Istanbul Airport, and the new Gucci boutique perfectly complements the range of luxury names. Gucci is one of the world’s best known and most influential trends and fashion brands in the luxury segment.

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“The company is known for Italian craftsmanship, the utmost quality, a love of detail and imaginative and contemporary design. Creative director Alessandro Michele has reshaped the brand. With his vision, he has redefined luxury for the 21st century and created a very modern approach to fashion that is capturing the attention of travelers with a great affinity for luxury brands. We are therefore expecting to see very positive results for the store at Istanbul Airport.”

Information originally sourced from DFNI Frontier.