Fortrove News

In an interview with Business Leader, Gen Z fashion designer Chloe Taylor talks about the inspiration behind her brand Eartheia and more.

When asked what inspired her to start her brand Eartheia, Taylor said, "I’ve loved fashion for as long as I can remember – studying it in both secondary school college and University. Whilst studying at college in California, I found out first-hand the environmental impact of the fashion industry. As I was also passionate about sustainability, it broke my heart to know the true extent of the negative impact the fashion industry has on the planet. As part of my dissertation at University, I created Eartheia (formerly unearthed). This came to light following further research into sustainability – when I saw that going vegan is the number one thing an individual can do to reduce their environmental footprint – I turned vegan overnight. As I looked to launch the business, I realised that finding true vegan beauty and fashion products was difficult amongst the many greenwashing initiatives in place. With that in mind, I launched a website where every single product listed is vegan certified. I aimed to solve the problem of finding vegan products – and bring back consumer trust to the industry."

"Social media has played a huge role in developing Eartheia!" said Taylor when asked how social media has played a pivotal role in the development of her brand. "TikTok has been incredible for our growth. We’ve used the platform to build up a close community this year. Also, a few months ago I was crowned the winner of ‘The UK’s Next Great Entrepreneur’s – a TikTok competition. Part of my prize was access to 12 incredibly successful entrepreneurs as mentors, as well as a £10k cash prize to grow the business. Without that, we definitely wouldn’t be where we are now."

When asked about what it was like working at Michael Kors, Taylor said, "I loved my role at Michael Kors. Although it was in the cutthroat retail world, I had a great relationship with our district manager as I could not stop talking about fashion and the designs which I’d created at college. My passion for fashion was so strong that I was flown to New York City to interview for a junior designer role. It was an incredible opportunity, however, in the end, the role didn’t feel quite right as I wanted to prioritise family over work. Having mastered the creative side of fashion, I chose to learn about the business and marketing side of the fashion world. I had a dream that one day I would set up my own fashion brand through sheer determination and hard work."

Information originally sourced from Business Leader.