Fortrove News

In an interview with Fashion United, Erin Beatty, founder of New York City-based fashion label Rentrayage, discusses the difference her brand is trying to make in the upcycling fashion market and more.

When asked to describe her brand and how it's different from other upcycling fashion brands, Beatty said, "I honestly started Rentrayage because I didn't know how I could continue to work in the fashion industry without attempting in some way to evolve it.  Rentrayage is my effort to make change - to show a new way to create. I'm not entirely sure how we're different from other upcycling fashion brands. I think that we're unusual in that we're really trying to create multiple pieces that truly look similar.  As well, we don't limit ourselves to fashion. We have a robust upcycled Home Collection that I believe to be as important to our growth."

Sustainable label Rentrayage wants to make fashion whole again

Beatty was asked about an interview with the New York Times with which she explained her mission to grow the world's appreciation for discarded things. When asked what was so special about 'discarded things,' she said, "I love the story, the past life of what we work with. The idea that that piece was once one thing to one person, and can now be something totally different to someone else. There's something very beautiful in that to me. This idea that we're constantly creating new realities is endlessly inspiring - and that old things, discarded things can expand these realities is quite profound really."

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When asked how customers find out about her brand, Beatty said, "Press is very helpful as are our retailers. [Exclusive women’s fashion boutique] Ikram has been a champion of the brand since the beginning. I like to think of us as fashion's best kept secret - I'm hoping that changes soon."

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Rentrayage is now available at Neiman Marcus. Beatty was asked if there were any other exciting collaborations in the company's future, to which she said, "Yes! We're also launching in Nordstrom this season as well as growing with Bergdorfs.  We also have an amazing collaboration with Madewell launching at the end of September in which we upcycled their old inventory!"

Information originally sourced from Fashion United.