Fortrove News

Many folks in the jewelry industry are doing their best to stay positive during the outbreak of COVID-19. Lauren Godfrey, founder of fine jewelry collection Harwell Godfrey, shares in an interview with JCK about her methods of sheltering in place.


"I’m doing a lot of designing right now," said Godfrey regarding what she's been up to lately as well as the status of her company. "I have a collaboration project with Muzo Emerald that has been a great distraction and a lot of fun to work on. I could think of worse quarantine companions than insanely beautiful emeralds! I also have a lot of other designs that I’ve been working on. I’ve been taking time to work on my drawing practice, which has been meditative. As far as shipping goes, I have a wonderful team who helps me with production, and we have found some people to produce for us, but it’s definitely not the same as it was, and it’s been a challenge managing that. Thankfully most of my clients are very understanding and patient while we work through this. It seems like every day more of our go-to people are figuring out safe ways to work, which is wonderful."


In answering a question about how this pandemic has affected the way she does business, Godfrey said, "The pandemic has changed the way I’m doing business because there is no in-person experience anymore. No trunk shows, no trade shows, no face-to-face meetings…. This has had me thinking about how to form relationships with people that feel personal despite the physical distance between us. I have been sharing a lot more personal details on social media than I ever did before. It’s been great getting responses from friends, strangers, retailers, private clients. I plan to continue to figure out ways to tell my brand story in a way that people will connect to."


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When asked to deliver advice to brands and retail shop owners on how they should work on reopening during this trying time, Godfrey said, "I’m not sure I have the answers here, but I think people are looking for ways to support their small business communities, and I think there are ways we small businesses can support that by offering new ways to connect. I am sending personal thank you notes and answering DMs…. I want people to know there is a real person behind all of this, and that I am grateful for their support. That seems to matter."

Information originally sourced from JCK.