Many folks in the jewelry industry are doing their best to stay positive during the outbreak of COVID-19. Lauren Godfrey, founder of fine jewelry collection Harwell Godfrey, shares in an interview with JCK about her methods of sheltering in place.
"I’m doing a lot of designing right now," said Godfrey regarding what she's been up to lately as well as the status of her company. "I have a collaboration project with Muzo Emerald that has been a great distraction and a lot of fun to work on. I could think of worse quarantine companions than insanely beautiful emeralds! I also have a lot of other designs that I’ve been working on. I’ve been taking time to work on my drawing practice, which has been meditative. As far as shipping goes, I have a wonderful team who helps me with production, and we have found some people to produce for us, but it’s definitely not the same as it was, and it’s been a challenge managing that. Thankfully most of my clients are very understanding and patient while we work through this. It seems like every day more of our go-to people are figuring out safe ways to work, which is wonderful."
In answering a question about how this pandemic has affected the way she does business, Godfrey said, "The pandemic has changed the way I’m doing business because there is no in-person experience anymore. No trunk shows, no trade shows, no face-to-face meetings…. This has had me thinking about how to form relationships with people that feel personal despite the physical distance between us. I have been sharing a lot more personal details on social media than I ever did before. It’s been great getting responses from friends, strangers, retailers, private clients. I plan to continue to figure out ways to tell my brand story in a way that people will connect to."
When asked to deliver advice to brands and retail shop owners on how they should work on reopening during this trying time, Godfrey said, "I’m not sure I have the answers here, but I think people are looking for ways to support their small business communities, and I think there are ways we small businesses can support that by offering new ways to connect. I am sending personal thank you notes and answering DMs…. I want people to know there is a real person behind all of this, and that I am grateful for their support. That seems to matter."
Information originally sourced from JCK.