The Couture team's newest member has previously worked for fine jewelry brand Dana Bronfman, spending a total of two years there before moving on. Daniella Lopez is the new marketing manager for the tradeshow event, bringing her expertise in marketing and communications to the table.
She will also be working on all forms of digital and print advertisements for the annual Las Vegas event, enticing a stronger turnout therein. Emerald Expositions’ vice president of marketing for the jewelry group and creative group, Erin O’Donnell, will be who Lopez reports to from now on. Her new boss has been with the company for over seven years, and will surely impart new pearls of wisdom unto her protege.
“I am thrilled to be a part of the Couture team,” said Lopez to National Jeweler. “Couture has long been a pinnacle event for the best designers, brands and retailers in the world, and the strong sense of community (which I can attest to from the exhibitor side with Dana Bronfman) truly puts it in a class of its own. From a show management perspective, every decision surrounding Couture is made thoughtfully and strategically and executed with the utmost precision. I am eager to maintain that precision and thoughtfulness, while also utilizing my strong sense of creativity to offer a fresh perspective to the team.”
Lopez holds a B.B.A. in fashion merchandising as a graduate from New York City's LIM College.