Fortrove News

eBay has recently announced its authentication program for fine jewelry. Pre-owned hi-end jewelry with the price of $500 or above are eligible. Brands such as Bvlgari, Van Cleef & Arpels, Cartier, Tiffany & Co. will have guaranteed authenticity as well. This will be the fifth authentication program featured on the retail platform alongside designer sneakers, handbags, watches, and trading cards. The Gemological Institute of America (GIA) has also stepped in to assist the process.


“Jewelry has always been a popular category on the marketplace, and its growth shows how consumer demand is only increasing,” Tirath Kamdar, GM of Luxury at eBay, said in a press release. “As we continue to listen to our community of luxury enthusiasts in order to foster an even more trusted shopping and selling environment, expanding Authenticity Guarantee to jewelry was a crucial next step for our luxury business.”

The authenticity guarantee was first introduced by eBay in 2020 and has resulted in the authentication of over 2,000,000 items with an estimated value of more than $5 million. By the end of this year, jewelry authentication will be available to all eligible hi-end jewelry retailers. The GIA will be bringing its 90 years of jewelry experience to the table, allowing buyers to have total confidence in the authenticity of their purchases.


“GIA is the trusted independent source of knowledge, standards and education in gems and jewelry,” Pritesh Patel, GIA Chief Operating Officer, said in a press release. “Our mission is to protect consumers. Collaborating with eBay on its Authentication Guarantee extends our mission, helping to protect the millions of eBay fine jewelry buyers and sellers.”


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In 2021, eight pieces of jewelry were bought every minute on the e-commerce platform. This latest program from eBay will allow for a tighter margin of error, if not erase it completely, allowing buyers to have total freedom and stress-free purchases without questioning the validity of the pieces.  

An online authentication center on eBay is available now so anyone can start shopping pre-owned fine jewelry pieces. Come take a look and add a new family heirloom to your collection.

Information originally sourced from Gotham.