Last week's PAD London began with an ecstatic appraisal of Francesca Villa's Electrifying Earrings. Annually, during the autumn seasons, the fair showcases a wide variety of vintage furniture, jewelry, design, and art from the 20th century. 2019 is no exception, as goers have felt their cups runneth over with a bevy of artistic excellence. Italian designer Francesca Villa's 18kt gold earrings, created with 1950s vintage buttons, were not the only astounding pieces at the show. She is joined by Silvia Furmanovich, Yael Sonia, and Jacqueline Rabun. Villa's earrings also sparkled with orange and blue sapphires and were designed exclusively for this year's PAD London.
Resident jewelry expert and founder of Objet d’Emotion, Valery Demure showed the earrings and spoke of the piece in high regard, saying that “PAD is the perfect platform for artistic jewelry, that retailers globally are no longer taking the risk to showcase. PAD also enables a dialogue with clients, who tend to be informed art, design, and jewelry enthusiasts and collectors with the sophistication to understand and appreciate the type of jewelry that retailers are not confident to offer and to explain.”
Demure is a proponent of the fair's mission to encourage artists and exhibitors in their journey to drop the shackles of conventional design in their respective industries. Her work reaches to Paris as well, since there is a PAD that takes place in the French city too.
Francesca Villa is well regarded as a designer who takes materials and innovatively creates pieces of jewelry around them, utilizing precious metals, gemstones, and found objects in her creative process. Among other objects, her selection ranges the gamut from casino chips, letters of affection, vintage buttons (as seen on her Electrifying Earrings) miniatures, and a host of other antiques. Her design of the earrings pulls influence from the 1970s, aiming for “psychedelia, acid trips, Ziggy Stardust, and most of all, joy. I would love to see them on Iman.” She continued to describe her creative process, saying, “I started with two vintage buttons of similar design but different colors,” she says. “Since fashion becomes a means of expressing our personalities in the 18th century, buttons have been as imaginative as the clothing itself. Nowadays, the finest examples are highly prized.”
Information originally sourced from Forbes.