Jewelry company Lynor has been providing affordably priced pieces in Dubai for some time now. Founder Edward Kandaleft spoke with Grazia Middle East about Lynor's designs as well as its location. The name of the business is a take on the name Eleanor which means "light."
When asked about what inspires the designs for each piece at Lynor, Kandaleft said that "My designs are inspired by the elements, the shapes and the textures of classical and traditional jewelry. It is the gold coins that grandmas collected, the playful anklets and bracelets, as well as the timeless and versatile pendants that I try to capture that in my jewelry collections. Within my classical pieces, I have integrated elements, illustrations, colors and designs that carry the inspirational, meaningful, and playful ideas that people can connect with. My goal is to design everyday jewelry pieces that bring sense of confidence and joy to the wearer. Pieces that are timeless, durable and can be passed on through generations."
"Dubai is my main source of motivation; I grew up here seeing projects transforming from dreams into reality," said the founder on why he decided to create the business in Dubai. "I witnessed the birth and growth of industries, with rapid and continuous transformations in all sectors and at all levels. Dubai taught me to dream big and work hard. Considering the unlimited growth potential in one of the world’s biggest and strongest jewelry markets, I cannot think of a better place to start a new project or brand."
He was then asked about the idea of sustainability in the jewelry market, and if that has influenced consumers to be more conscious of the quality of their purchases. "Yes, absolutely," he said. "The modern customers are taking more conscious decisions and shifting their interest from buying multiple pieces to buying more durable items. I have learned that people want jewelry that has a long life. I believe that fine jewelry can serve both purposes, providing the trendy and fashionable, yet timeless in design and durable in quality and material. However, I do believe that jewelry companies can still do way better in terms of sustainability and environmental responsibility. This can be done in the way they source their materials, produce their products, and manage their employee and community well-being. At the
Information originally sourced from Grazia Middle East.